They created this business based on a passion. The passion to go off-road, explore the wilderness, and to do it with a confidence that your vehicle will get you there and back safely. They found the need for a true off-roader's wheel. Building your vehicle can be a very daunting and expensive task. They felt there was a need for quality and affordable wheels for your application because they have dealt with the same issues. When they first built their Jeep Willys buggy, they knew they could not afford fancy beadlocks after all the other parts they needed to throw at their Jeep. They thought they could buy a DIY weld on kit and save some money. After buying some cheap steel wheels for $400 and ordering a DIY kit for $350 they were not saving very much money. They then proceeded to spend the next two weeks putting these things together using their nights and weekends after work. They were never very happy with the end result and knew there had to be a better way.
So they came out with their budget friendly wheel option.
Their beadlocks are on the rig getting beat on. They did not bend at all from this attack!